Use the news content rotator to link to key pages within your site.

It may be that you have a key service, or a best seller product that you want to donate an entire page of your website to.  If that's the case create a page for the website that specifically details the service or product and expand upon it in a manner that the shop cannot portray.

Do not underestimate the power of this application, it occupies a key piece of 'real estate' on your website and offers the opportunity to divert users to your key service or product, and helps to convert visits into sales. 

Of course if you do not wish to have the news content rotator on your site then that's not an issue. We can work to your requirements and remove this if necessary.

The choice is yours.